Car Freedom: Digital design for a mobility community
A brand identity and digital design for a community. It was really important to design inclusively for all—those who want to know more about their mobility options—whether that's using public transport, car share services, bicycles or other. It was important not to appear to pander to an obvious audience group: those elderly that may be forced to surrender their driving license. Usability in the digital design was also a key consideration.
Back to Top